Case Study


Schöfferhofer Weizen is one of Germany’s leading wheat beer brands. It was in the beer garden of popular Frankfurt-based restaurant Gerbermühle that the modern Schöfferhofer Summer Lounge first opened its doors. Urban after work culture comes to life with creative BBQ dishes, cold wheat beer and an impressive skyline view. 



Prime Connection professionally accompanied the Schöfferhofer Summer Lounge’s opening. By hosting exclusive press and blogger events on-site, Prime Connection increased the media coverage and supported Schöfferhofer’s repositioning towards a more urban, modern corporate style.



  • Increased awareness of and interest in the Schöfferhofer Summer Lounge
  • Support in Schöfferhofer Weizen’s repositioning process 



  • Numerous media collaborations and integration opportunities accompanying Schöfferhofer Weizen’s corporate identity relaunch 
  • Organization and realization of several exclusive press and blogger events at the Schöfferhofer Summer Lounge in Frankfurt
  • Personal follow-up and outcome control 
  • Organization and realization of the raffle #prickelndefreundschaft in order to increase social media reach
  • Initiation and handling of different online series on the subject of wheat beer and beer cocktails 
  • Classic press work through target group specific press releases 
  • Schöfferhofer
  • ???
  • 28. October 2020

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