Best Western Premier Hotel Rebstock

Case Study

HOTEL

Behind the four-star hotel’s heritage-protected rococo facade in the middle of Würzburg, guests enjoy an authentic family business with warm service and a home away from home. At gourmet restaurant Kuno 1408, which is located inside the hotel, chef Daniel Schröder presents culinary delights. Since 2019, a highly modern annex complements the portfolio.

CAMPAIGN

The new annex, Hof Engelgarten, boasts 54 stylish and lovingly furnished rooms and suites and a state-of-the-art conference area. Alongside classic press work, Prime Connection has striven to strengthen awareness of the new building by inviting the press and bloggers and creating successful events. Thanks to Prime Connection’s professional and strategic consulting, maximum coverage was achieved. 

GOAL

  • The highest possible media presence for Hof Engelgarten across online and print media
  • Placement of the conference area in relevant MICE media 

IMPLEMENTATION

  • Strategic consulting on communication matters and the opening of Hof Engelgarten 
  • Placement in several relevant trade and consumer media 
  • Organization and realization of blogger and press visits to generate maximum attention 
  • Organization and realization of a press dinner at gourmet restaurant Kuno 1408 in order to present the hotel and annex 
  • Time-intensive follow-up and outcome control
  • Communication of the annex through classic press work
  • Hotel Rebstock
  • ???
  • 28. October 2020

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